“Until now, it has been our custom to release a major version of Sketch (2.0, 3.0, etc) every couple of years as a paid upgrade, with minor updates (3.1, 3.2, etc) for free in between. While this is a very common model for software, we don’t think it is fair: customers who have purchased an app closer to the original release date get free updates for longer than someone who bought the same product halfway through its release cycle. We think a fairer approach is for everybody to get the same period of free updates, no matter when they purchased the app.”

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